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Our Vision

The Chippenham BID has a four-point strategy for improving the profile, appeal and business environment of Chippenham town centre. This strategy has been founded on feedback from businesses in the BID area.


Image, Promotion, marketing & events

“The town needs footfall, we need to reinvigorate our profile and promote the town, making sure people know about its unique offer. We need new, creative, and engaging ways of putting Chippenham back on the map- locally, regionally and nationally as a location of choice to visit, live and do business.”

Solutions include:

  • Chippenham brand identity: Chippenham Connected
  • Social media
  • Chippenham app
  • Chippenham Connected website
  • Town centre WiFi initiative
  • Events programme
  • Town dressing
  • BID newsletter

Access and car parking

“Car parking prices and people’s car parking experiences are putting people off coming to the town. We need incentives to bring people here and encourage them to stay longer whilst providing clearer signage so visitors can experience all that Chippenham has to offer.”

Solutions include:

  • Minimum wage West Mead car park launch
  • Free After Three car parking on Thursdays in Emery Gate and Borough Parade car parks
  • Car park initiatives
  • Improved signage
  • Interactive maps






Welcoming, safe and clean

“We want visitors to Chippenham in both the day and night to feel we are a welcoming, safe and clean place to visit.”

Solutions include: 

  • Town Hosts
  • Retail crime prevention initiatives
  • Cleanliness in the town
  • Daytime manned CCTV coverage
  • Improving River Avon
  • Charity fundraisers ‘Chuggers’ control


Backing business

“We want a town that is well managed and championed, with support and cost savings available for existing businesses as well as attracting new businesses to the town.”

Solutions include: 

  • Money saving for business
  • Procurement
  • Capital allowance savings
  • FREE business support
The Chippenham Business Improvement District (BID) enables us to work together to invest in our community, enhance our trading environment & make a real difference.
Some quick facts about BIDs

The Chippenham BID and BIDs in general at a glance.

Find out more about the BID team

The team tasked with taking Chippenham forward. 


Our vision for Chippenham and the town centre

A four-point strategy for improving the profile, appeal and business environment of Chippenham.

Current job vacancies in the Chippenham Bid area

We work with local recruitment agencies and businesses to find the perfect candidates to fill vacancies. 

Get in touch with the BID team

Where we are and how to contact us.  

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